Emma Easton

Business Bollox helps SMEs and investor-backed teams become market-led, which is important as most are product or service orientated - internal, and that's no good. Our THINK Matrix simplifies the essential principles of segmentation, targeting and positioning (STP), to find the right segments, define ideal customer profiles (ICPs) and nail positioning. We run sprints and workshops that blend research, strategy and a two-speed plan across awareness and demand generation, so activity compounds not churns. Outcomes, clearer messaging, better pipeline, lower client acquisition costs (CAC) and clarity on the decisions you can back. Services include Fix the Focus, Clarity, Momentum Engine, investor checks and keynotes. If you want growth without the fluff, book a call.